Customizing (by account) means that you can create and edit different content for your accounts in one single post. Customization is available when at least two accounts are selected.
Shortcuts
How to customize
Create a new post or open an existing one for editing. You can enter text and add media, and this content will be automatically copied to all the selected social accounts for your post. Begin customization by clicking the 'By account' button at the bottom right. Keep in mind that if you've chosen multiple social accounts, the character limit displayed in the general view will reflect the lowest limit among those accounts. For instance, if Twitter is one of the added accounts, the limit is 280 characters. Customizing the post by account tailors the character and hashtag limits to each specific account. Note that hashtag limits apply only to Instagram, even in the general view. When you customize posts, smart content suggestions and Image suggestions are not available.
Modify the content of the post separately for any account by swiping right or left. You can modify, add, or remove text and change media per social account as you wish. Customizing the post by account adjust also the character and hashtag limits to each specific account. Note that hashtag limits apply only to Instagram.
You can also select accounts you want to post your message to by clicking the round Add account in the top left.
Notification "Customized content!"
You might get a "Customized content!" notification if there is customized content in your post. This is just to remind you that you don't accidentally overwrite the account-specific content of the posts.
Some limitations
- Currently, customization is not available for stories
- Smart content suggestion and Image suggestions are not available in customized mode