Yes. Different social media channels have different limitations on their posts. But you don't have to worry about this as Hookle will take care of character limits on your behalf.
The character limit when posting with Hookle depends on which channel you're posting to. The character limits on specific channels are:
- Facebook: max. 2000 characters
- Instagram: max. 2200 characters (max. 30 hashtags)
- Google Business Profile: max. 1500 characters
- LinkedIn: max. 3000 characters
- X: max. 280 characters (see blue limitations below)
- Pinterest: max. 500 characters
- TikTok: max. 2000 characters
- Threads: max 500 characters
If you're posting to several different social media channels simultaneously, the character limit will be defined by the channel with the lowest character limit. You can adjust the channels you're sending your post to by customizing your posts.
Because of limitations in the X API, the extended character limit and other X Blue features are applicable exclusively to posts that are posted directly on X's platform. You can follow the progress and join the conversation regarding X Blue feature request on our public Wishlist.
Instagram has a hashtag limit of 30, which is indicated next to the character limit only when you choose Instagram for your post.
The counter color will change to red if you exceed the maximum number of characters allowed. This will help you to keep your posts within the right length. Note, that it is not possible to publish until the number of characters is within the limits.