The Social Score
Posts
This represents posts published from Hookle and/or native social networks across all connected accounts within a 30-day period.
Reach
Indicates the people you have reached in total within a 30-day period.
Reactions
Indicates your followers' reactions to all your posts (currently likes, tweets, shares, and retweets) of all connected accounts within a 30-day period.
Social Score
A performance score between 0-100. See the specification for Social Score.