How to Manage Brands with Hookle

With Brands, you can manage several businesses, side hustles, or projects from one Hookle account - each with its own social accounts, posts, stats, and AI suggestions. Switch between them with a tap, and nothing gets mixed up. Free and Solo plans include one brand; upgrade to Multi to manage multiple plans.

Table of Contents

1. What is a Brand?
2. Switch between brands
3. Add a new brand
4. Connect accounts to a brand
5. Rename a brand or change its logo
6. Delete a brand
7. Brands and your plan

1. What is a Brand?

A brand is a separate space inside Hookle. Each one keeps its own connected social accounts, its own posts, drafts, and planner, its own stats and Social Score, and its own AI content tailored to that brand - so everything stays neatly apart.

Your first brand is created automatically when you sign up, and you can add more depending on your plan (see section 7).

2. Switch between brands

1. On the Home screen, tap your brand logo in the top-right corner.
2. Tap the brand you want to use.

A checkmark marks your active brand, and everything you see and post applies to it until you switch again. You can also switch brands from the Manage Brands view.

3. Add a new brand

1. Tap your brand logo, then tap Add Brand.
2. Enter a name and add a logo (optional) and Save.

Your new brand starts empty - connect its accounts next. You can also add a brand anytime from Manage Brands in the Settings.

4. Connect accounts to a brand

1. Switch to the brand you want to use.
2. Open Settings and connect a social account the same way you normally do.

The account is linked to that brand only. A social account can belong to one brand at a time - to move it, disconnect it from one brand and reconnect it under the other.

5. Rename a brand or change its logo

1. Tap your brand logo, then tap Manage Brands (also available in Settings › Brands).
2. Select the brand you want to edit.
3. Update its name or logo and save.

6. Delete a brand

1. Go to Manage Brands and open the brand.
2. Tap Delete Brand and confirm.

Deleting a brand permanently removes its posts and stats and disconnects its accounts. This can't be undone, and you'll always keep at least one brand (your default brand).

7. Brands and your plan

How many brands and accounts you can use depends on your plan - see the all plans on our pricing page. Connected accounts are shared across all your brands - for example, Multi's 30 accounts can be split between brands however you like.

If you downgrade and have more brands than your new plan allows, the extra brands are simply locked - your data stays safe. Just upgrade again to unlock them.