The score is between 0-100 indicating your performance on social media in the past 30 days. It's available free on all plans.
Table of Content
Social Score
Improve your performance with Hookle’s simple Social Score and get personalized guidance to grow your social media presence with ease. The Score is based on a combination of your actions, such as posts, and your audience’s actions, such as reach and reactions. The Score is updated in real time.
When generating your Score, we consider your connected social accounts, including their posts, reactions, and reach. Currently, we measure Instagram professional accounts, Facebook Pages, LinkedIn Pages, Pinterest, Google Business Profile, Threads, and X accounts. Please note that adding or disconnecting accounts may significantly change your Score. To get the most out of your statistics, subscribe to Premium today.
The Score guidance is based on your score history and recent trend, whether your Score is going up, down, or staying stable. You can also generate a post idea with one tap directly from the Score card to increase your social media activity and help improve your Score.
A high Score of 80–100 means you’re on track and performing well on social media. A lower Score of 0–30 means there is still room to improve your performance.
How to improve performance?
The most important rule of thumb - keep your channels regularly active and publish authentic content that your audience love. Enabling the performance alert notification allows you to receive reminders when your social score decreases significantly.
The statistics view gives you an outline of the account-specific performance and gives you hints on how to improve.
See our blog article on how to improve your social media performance and how to use statistics to grow your business’s impact.
Why your Social Score shows dash (-) or just 10?
- You haven't connected any accounts to Hookle yet
- You haven't been active enough (no posts during the last 60 days)
- You have connected only accounts that do not provide information for the Social Score due to the native platform limitations. These are LinkedIn Personal Profiles, and unverified Google Business Profiles.
- Your internet connection is weak or not available. Please check.
Why did my Score drop suddenly?
Your Social Score may decrease over time if you’re not active on your socials. This encourages you to stay consistent, but also helps you quickly notice sudden changes in your social performance. Tip: Enable notifications to get performance alerts.
Common reasons for a sudden drop:
- One or more accounts were disconnected from Hookle
- You haven’t posted recently (e.g. no posts in the last 30 days)
- Engagement on your recent posts has decreased
- Weak or unstable internet connection (please check)
- In rare cases, a temporary issue on social networks may cause a drop