Hookle makes it easy to monitor your social media performance. To view your stats, be sure to connect your social accounts first. In most cases, performance data updates in real time - but on some platforms, it may take up to 10 minutes for stats to appear.
Social Score
The Social Score (81 in the picture) represents your performance on social media as a single metric on your dashboard. You can also view the total number of posts, overall reach, and reactions received over the last 30 days
Performance trend
Click the Social Score to view your social media performance trend over the last 30 days. This offers a quick overview on the dashboard, allowing you to track your progress and assess your activity across social channels.
Detailed statistics
To access detailed statistics, click 'Stats' at the bottom of your dashboard. You'll find account-specific information such as the number of posts published, audience reach, and reactions over the past 30 days. Additionally, you can compare these figures to those from the previous 30-day period.
Review daily performance for the last 30 days by tapping the chart and sliding your finger along the trend line. This allows you to pinpoint significant changes on specific dates. For example, a spike in reactions on a particular day could indicate an opportunity to reshare or schedule similar posts.
Some limitations
- X: Reach and reactions are not available due to X limitations.
- LinkedIn: Reach and reactions are not available for LinkedIn personal profiles due to LinkedIn limitations.
- Pinterest: Reach and reactions are not available for Pinterest boards due to Pinterest's limitations.
- Google Business Profiles: Reach and reactions are not available for verified Google Business Profiles
- TikTok: Posts, reach, and reactions are not available. This is logged as a feature request - please vote and join the discussion on our public roadmap.
- Stories: Due to limitations on Instagram and Facebook, insights for stories are not currently available in the stats view or in the details view for story posts.
Please note that certain statistics data are currently unavailable in the Statistics view due to limitations imposed by social platforms. We apologize for this inconvenience and are actively collaborating with the platforms to provide as comprehensive statistics as possible.
Useful tips
- If any account insights show red it might indicate it's time to publish or schedule a new post
- If the account is expired (red disconnected icon), click the icon to reconnect.
- To stay engaged with your audience and keep your channels active, enable notifications for both inactivity and significant performance drops.
- You can see the post-specific statistics in the post-details view
- Read more from the blog post: How to use social media statistics to grow your business’s impact