Hookle offers you an easy way to monitor your social media performance. Note that you need to connect social accounts to Hookle to be able to see your performance.
Your performance is shown with the following views:
The Splash indicates your business's performance on social media as one simple metric in your dashboard. Additionally, you see how many posts you have done altogether, and the number of reactions within the past 30 days. Read more about Splash.
By clicking the arrow up you can see the performance of your social media over the past 30 days. This is a quick way to see how you are progressing and whether you have been active enough on your social channels.
If your performance is going up you might just want to schedule some posts for the future. But if it's going down you might need more immediate actions, such as posting new or resharing existing content to your channels right away to keep your audience engaged.
Click the Stats icon at the bottom of your dashboard to open detailed statistics. Here you can see the account-specific statistics; how many posts you have published and the reactions you have received from your audience within the past 30 days. Additionally, you can see the differences compared to the previous 30 days period.
See the performance day by day within the past 30 days by touching the chart and moving your finger on top of the trend line. This is a handy way to identify e.g. why there is a significant change in a specific date. Maybe a post on the same day is popular and got lots of reactions? This would indicate it is a good idea to reshare (or schedule) such posts again.
- If any account shows red it might indicate it's time to publish or schedule a new post
- You can see the post-specific statistics in the post details view
- Read more from the blog post: How to use social media statistics to grow your business’s impact